Matador Surfboards

For Matador Surfboards, Popov Studios provided ongoing social media support that combined content creation with strategic oversight. This included producing both social video and static photo assets for regular posting, alongside a dedicated social series built to give the brand a recurring, recognizable format audiences could follow over time. Beyond content production, Popov Studios worked directly on social strategy, analyzing performance analytics to understand what was resonating with their audience and using those insights to inform future content decisions. Rather than simply delivering assets, this partnership focused on building a feedback loop between content and data, helping Matador Surfboards refine their social presence based on real performance rather than guesswork. This reflects how Popov Studios works with surf and lifestyle brands, pairing video and photo production with the strategic thinking needed to grow a brand's presence with intention.